Nu Metro Cinemas has had an exciting year with plenty of new developments, initiatives and interesting activations – all targeting the ‘more entertaining’ ideal.A year ago, Nu Metro Cinemas launched an exciting loyalty programme called Movie Fanatics, in partnership with Exclusive Books, and members have had access to great benefits and promotions.
Nu Metro Cinemas’ General Manager Danie Van Der Merwe is excited about Fanatics, asserting that the initial idea was to expand the existing Fanatics programme to one of a ‘leisure’ or ‘lifestyle’ orientation, ensuring that the programme's integrity was maintained, all while adding moviegoers to the already burgeoning Exclusive Books loyalty programme. "We're now talking to new book buyers as well as new moviegoers."
For a year now, Fanatics has had access to the new movie benefits and added value that Nu Metro Cinemas brought to the programme, such as ‘Woza Wednesday,’ ‘Friday Date Night’ and ‘Sunday Family Feast,’ while extending the audience for Nu Metro's already highly-regarded free online booking, reserved seating everywhere, and the latest movie updates straight to subscribers’ email inboxes.
To celebrate Movie Fanatics' 1st birthday, Nu Metro Cinemas has just introduced a new benefit called Most Wanted Teen & Student Mondays. This offer entitles student and teen Fanatics to 2D movie tickets for R 25 on Mondays (R 45 for 3D), as well as the new R 25 special Coke and popcorn combo.
Anyone who joins Fanatics gets up to R 100 worth of value for a R 30 signup fee, and a free movie ticket on their birthday. Signing up can be done at Nu Metro cineplexes, or online HERE.
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